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Airlines See IFC as Way to Build Relationships With Customers
D2D-COMMS4d ago

Airlines See IFC as Way to Build Relationships With Customers

flydubai's senior vice president, Daniel Kerrison, emphasized in-flight connectivity (IFC) as essential for emotional customer engagement. The airline, transitioning from a low-cost model, plans to install Starlink to enhance passenger experience. Ethiopian Airlines' Samson Arega Bekele highlighted the need for personalized content, comparing IFC to home streaming services like Netflix, marking it as a core element of service.